The marketing trend in today’s era has greatly changed and it’s still evolving at a very fast pace and the marketing industry has shifted to digital marketing from traditional marketing.
Many companies and business organizations are now using digital platforms to create awareness and also promote their brands. The digital platforms include e-commerce, website, emails, Google advertisement, and many more.
These digital platforms are also available and used frequently by their target audience. Therefore, business organizations are now making use of digital marketing instead of spending a large amount of money on traditional marketing alone.
It is important to understand that shifting to digital marketing does not guarantee success in your business. This is because you still need to learn how to convert your target audience to lead and finally to potential customers.
Both traditional and digital marketing is highly effective, however, digital marketing is slightly ahead of traditional marketing.
What is digital marketing?
Digital marketing is a process of marketing that involves the use of online platforms to promote business, create awareness, and sell products and services.
Digital marketing can be used to promote any kind of business and it is not limited by anything.
It is the marketing of business through online media such as Google, YouTube, Facebook, and many more.
It allows brands to get the attention of their target customers more easily. It is also an automated process that helps in reducing the work of both the customers and marketers.
Digital marketing has also taken over the marketing industry because it yields better results and also helps in converting the target audience into potential customers easily.
Advantages of Digital Marketing
It increases brand development
Brand development is one of the most difficult tasks many entrepreneurs faces. It often takes time, commitment, and consistency. The number of people that know about your brand is an important aspect of your brand development and this is what digital marketing provides.
Digital marketing also helps to develop your brand through personalized content, engagements, and visibility.
It helps you reach a wider range
Digital marketing helps in increasing your visibility and also reach large numbers of customers. Both your website and social media pages can be viewed by many people across the globe.
This makes you reach a wider range. It also put you in the same scene as bigger companies.
It provides customer’s accessibility
Digital marketing allows you to be accessible to your customers. Your online presence helps you stay connected to your potential customers. It also allows your customer to review your product and also recommend it to their friends and family.
Digital marketing gives your customers details about your product. They can easily ask you any question and also give their suggestions.
It is cost-effective
Digital marketing is cost-effective when compared to the amount spent on traditional marketing. It also helps startup businesses to save a lot of money as they make use of social media to promote their business.
Disadvantages of Digital Marketing
It is time-consuming
Research has shown that digital marketing is time-consuming. From creating unique content, strategies, to create a social media platform, posting, monitoring, and responding, is a lot of work.
Digital marketers often spend several hours choosing the best marketing campaign every day. This is why it is important to always make sure you are using the right tool for your digital marketing to avoid waste of resources and time.
It is highly competitive
Digital marketing is highly competitive. For example, when you search for a product online, there are many brands with the same marketing strategies that will be displayed on your screen. It is often confusing and most customers will not know the best brand to go for.
It depends on the internet
There are some places in the world where internet connection is very poor. Those remote places will not know about your brand. This is why digital marketing has no function or use without the internet.
What is traditional marketing?
Traditional marketing is a process of marketing that involves the use of television advertisements, radio advertisements, billboard advertisements, flyers, and many more.
Traditional marketing is an old way of marketing used by companies and business organizations to promote their brand, products, and services.
People get to know about your business through referrals or other channels when using traditional marketing. The fundamental process of traditional marketing has also remained the same over the years.
Advantages of traditional marketing
With an increase in the use of social media and other digital platforms, traditional marketing is now gradually being devalued by many business organizations.
However, traditional marketing still has a huge impact on customer’s life.
Here are some of its benefits.
It helps you reach the local audience
Traditional marketing allows you to reach out to your local audience. It allows you to interact with your local customers and people value the relationship. It also leaves a lasting impression on them.
When your customers can interact with you, it gives them an impression that you are genuine and you also have their best interest in mind. Therefore, they will trust you and choose your brand over every other brand.
Reaching out to your target local audience through radio advertisement is one of the best ways to create more awareness and also attract potential customers. It also helps you to pass your message faster and easier.
Traditional marketing such as billboards, magazines, and others makes your local audience always remember your brand which helps in building your customer base.
It is easy to understand
A television or billboard advertisement is visual and also part of everyone day to day lives. This makes it more understandable and people can easily digest the message it is passing.
Also, older citizens are used to the traditional way of marketing and you don’t need to explain to them in detail what you are promoting. This makes them easily collect a flyer and read it. They also understand it’s an advertisement for a brand.
Digital marketing on the older hand might be too complicated for many older adults. This is because most of them do not know how to use the internet properly.
Printed materials are easy to remember
Research has shown that paper materials such as flyers used for marketing are easier to remember by people. People often remember what they read on a billboard and other marketing papers that what they read on direct mail.
Lives lasting memory
What you see in real life lives a lasting memory than what you see on your phone. The traditional ways of marketing lives a beautiful and lasting impression on your mind than what you see while scrolling through your social media.
It builds customer’s trust
Traditional marketing helps business organizations to build better customer trust than digital marketing. Although, digital marketing helps to reach many people, however, many people often doubt the brand’s credibility.
Many people also believe only genuine companies will pay a huge amount of money to advertise on televisions and radios. They also believe the company is growing and they are stable because people trust and patronize them.
It helps reach a diverse audience
Digital marketing helps you reach your target customers. It also helps you track them by gathering data from websites, social media, and others. But if you can reach out to a diverse audience, you won’t need to target heavy demographics.
This is what traditional marketing does. It helps the business reach a diverse audience which helps in growing your business.
Disadvantages of Traditional Marketing
It is expensive
Traditional marketing is expensive when compared to digital marketing. This is because; you often need to pay for multiple adverts on radio and television.
It is also very difficult for a startup business to pay for such adverts because of a lack of funds. But digital marketing allows you to communicate to your potential customers through social media platforms.
No immediate result
One of the disadvantages of traditional marketing is the lack of immediate results. You do not know the numbers of people your campaign is influencing. Also, you don’t know if your campaign is working on what.
But digital marketing gives you an immediate result. This is because you can track where your leads which help you to know the marketing strategy that is working for your business.
It provides less information
It is often difficult to give your audience all the details about your brand and product when using traditional marketing. When using magazines, billboard or flyers, it is difficult to display all the price variations, product, and other offers which can attract your potential customers.
Lack of interest
Most people often drop a flyer or pass over an advert in a magazine. Oftentimes, people only look at the pictures on a billboard and ignore what is written on it. They also change to another channel when the advertisement is shown.
No direct customer interaction
Traditional marketing does not provide direct interaction with customers. They only get to know about the brand through TV, radio, magazines and billboards, and others. You also don’t know how your customers are reacting to your advertisement.
But digital marketing allows you to interact with your customers. You know how they feel about your brand which helps you recognize where and what to improve.
Digital Marketing vs Traditional Marketing
The difference between digital marketing and traditional marketing is the media through which they reach out to their target audience. While digital marketing makes use of digital platforms such as websites, social media, traditional marketing makes use of magazines, billboards, flyers, and others to reach out to their audience.
Traditional marketing is not an old style of marketing and still plays a huge role when it comes to the marketing industry. The impact of television commercials and magazines is still the same.
This is because they leave a lasting memory of the people that watch it. People are also sometimes attached to the brand emotionally through the advertisement because it’s always on their minds. But digital marketing makes it easier for brands to reach their target audience.
Digital marketing uses your daily use of the internet to reach out to you. For example, when you Google the best vacation places in the world, there is a probability that you will see different ads by companies that deal with vacation.
Almost everyone now uses the internet in the world therefore, digital marketing uses these advantages to create awareness and promote brand products and services on every digital platform.
Traditional marketing is often expensive. This makes it difficult for small business to advertise their product. But digital marketing is cost-effective and every business has the opportunity to advertise its product.
This is very difficult to build your brand with traditional marketing but digital marketing creates massive brand awareness and also helps you build your rand.
Many business organizations are still using traditional marketing and they do not believe only in digital marketing. However, digital marketing is growing at a faster rate because of the number of people who are using the internet for their day-to-day activities.
Digital marketing can be measured by using different analytical tools while traditional marketing is very difficult to measure.
Why is digital marketing better than traditional marketing?
It creates higher exposure
Digital marketing opens the way for businesses to reach out to many people all over the world. Millions of people use the internet daily. This makes brands get more exposure which increases their potential customers. It also increases their revenue. But traditional marketing is often limited to a particular area.
Digital marketing creates higher engagement but traditional marketing does not allow you to interact with your target audience.
You also have to wait for a response from people before you know what to do next. This process is very long and can sometimes be tiring.
But digital marketing helps to create a higher engagement with your target audience. You also know what they want and get reviews about your products.