The onset of COVID-19 has revolutionized the e-commerce industry, resulting in a significant increase in sales from 2020 to 2022, and the graph continues to climb higher. With over 266 million online buyers in the US alone, the e-commerce industry carries great potential for entrepreneurs and businesses shifting to online platforms to generate more leads and skyrocket their revenues.
In a fast-changing digital world, website design trends are continuously evolving. If you want your website to attract customers and visitors, you need to create a perfect web design that leaves a lasting impression. Here are eight tips for an exceptional e-commerce web design:
1. Use Attractive Logos for Digital Branding
The digital marketplace is jam-packed with businesses dealing in the same products or services and targeting the same audience as yours. But what exactly would set you apart from other businesses? Digital branding refers to creating a brand image through various techniques and spreading brand awareness using the internet and social media platforms.
Branding is one of the most effective ways for businesses to get customer recognition, convey their message, and create a positive image in the eyes of the target audience. A strategically-designed logo with meticulously planned color schemes, shapes, and text conveys your brand story more than any marketing campaign. Creating a perfect logo requires exceptional design skills and a creative mind.
Businesses in Denver are increasingly adopting digital marketing strategies to increase brand awareness through creative logo designs and brand stories. Until recently, Denver has become a hub for digital marketing, e-commerce website development, and digital branding. If you’re looking for a credible Denver branding agency, we recommend Thrive Engine. With their team of skilled graphic designers and web developers, you can create a winning logo that communicates a unique brand identity and bonds well with customers.
2. Create a User-Friendly Interface with Interactive UX/UI Design
Websites rely heavily on the total navigation time of a visitor and how easy it is for them to find what they’re looking for on your website. Hence, a user-friendly interface is essential to create an exceptional e-commerce web design. When a website is easy to use and navigate, customers are more likely to spend more time and eventually move through the sales funnel. While designing your e-commerce website, ensure all the design elements are targeted at providing maximum usability and ease of access. Avoid using excessive graphics and animations. Customers looking for information may get irritated with loads of videos playing one after the other. However, adding heaps of text on a page is also daunting for many customers. Try striking a balance between text and graphics and use these elements only when and where required.
3. Choose Accessibility-First e-Commerce Web Designs
Accessible web design refers to a well-laid-out website focusing on user interfaces for individuals with impairments. In such a web design, the user interface provides maximum usability to handicapped people or users with certain disabilities. For an accessibility-first e-commerce web design, you need to choose eye-catching, clear, and readable font styles, sizes, and colors so that people with a slight visual impairment or weak eyesight don’t find it difficult to read the text. Give your text a highlight with a contrasting background. Try using darker tones in the background to avoid putting extra pressure on readers’ eyes. Moreover, use simple color palettes for image texts, icons, buttons, etc.
To make it easier for color-blind people to comprehend visuals, try using different shapes and icons to represent certain groups. Use a darker contrast, as color-blind people cannot differentiate between different color tones.
4. Ensure Optimal Page Loading Speed
High page-loading speed is an essential element of a great user experience. The optimal page loading time is between 0-4 seconds. More than 50% of the users usually exit a website if the landing page fails to load within this timeframe. Moreover, the new Google algorithm update now measures your website’s user experience based on the webpage loading speed. There are several techniques to decrease your website’s loading time, including image and video optimization, lazy loading, and using content management servers in a cloud setup. So while you design your e-commerce website, use one or more of these techniques to minimize page loading time and provide the best user experience.
5. Personalized Display
The latest trends in e-commerce websites emphasize personalized displays for customers based on their search history, personal preferences, and demography. Just as you get a personalized view on YouTube, Netflix, Amazon, and other popular websites and apps, you can win thousands of new customers by providing them with a customized view of products they may be interested in. Personalized views effectively meet customer needs and enhance customer satisfaction.
6. Minimalistic View
Websites with excessive visuals or text, particularly on their landing pages, are a big no for customers. A bunch of links, a complex menu, and a webpage cramped with loads of images, videos, and text may confuse your visitors, and they may exit your website sooner than you anticipated. A minimalistic view lays the foundation of an exceptional e-commerce web design. Avoid using too many links, buttons, and a complex menu. Keep your menus simple and organized, and try using minimum simple yet appealing images for your product display.
7. Easy Navigation
Menus are the best way to showcase your product categories and listing. Besides, they make it extremely easy for users to explore other pages and return to the previous or landing page. To create an impressive e-commerce website, ensure your menus are visible on both computers and mobile devices and on all your pages.
Besides menus, you need to place internal and external links on web pages and ensure all the links on your page are working. The landing page must also contain useful links that may pique the visitor’s interest.
8. Graphics, Images, and Video Content
Website users prefer graphics and moving pictures or animations. Images and videos are a big hit for e-commerce websites and are as essential as the website itself. A visitor wishes to visualize the product, and they can only do that through a picture and a descriptive video. Use image and video optimization techniques to minimize picture and video loading time. Avoid using excessive graphics and videos on a single page for optimal user experience.
The e-commerce industry is rapidly growing as the world shifts to online buying post-COVID-19. Before launching your e-commerce website, ensure all design needs are carefully met. Follow the tips above to create a captivating, interactive, and user-friendly e-commerce website that promises a great user experience and maximum usability.
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