Well, growing an Instagram account is not so difficult and most people would believe in this. As you might know, that Instagram is all about the numbers and you get most of the followers on this platform. You can also see how many likes you can get on your latest post.
While growing an account takes time as well as patience but it will be a lot more comfortable and a lot easier when you know How to increase followers on Instagram with these given tips and tricks.
In this article, we will provide some of the best tips on How to increase followers on the Instagram app.
How to Increase Followers on Instagram
1: Optimize your Bio:
One of the first things that you need to do is to create a beautiful bio and it should be around 150 characters.
Also, your Instagram bio tells about your main followers who you are, and what you do.
Your Instagram bio should include the following things:
- A clear description of what you do
- Touches of your personality
- A call to action
- A Link
You must know that Instagram is all about numbers and if you want to get more followers then you have to make yourself interesting as well as noticed. At this point, most people tend to give up but it is not necessary.
Remember that your Bio-Link is only clickable on Instagram when you use it wisely. Most businesses include a standard link to their website while others need to change it regularly to reflect recent posts.
So, if you want to make it easier on yourself then you need to take advantage of link-in-bio tools and this allows you to turn a single link into the catalog of links.
2: Find the best time to post on Instagram:
As such, there is no correct time to post on Instagram but the truth is there is no accurate answer of when you can post on Instagram in order to reach the highest number of people. There are some ways to figure out the ideal time for your followers.
You need to make use of Instagram insights and then find out when your audience is online. You can tap the insights button from your Instagram business profile and then scroll to your audience and then tap See all. Once you get there then you can scroll to the bottom to find your audience’s most active times.
You need to try to consider your content and check which will be most relevant. After that, you can experiment with different posting times and then track engagement.
When posting either reel, photos, or videos on Instagram then make sure that what will be the right time so that your audience will see your post. You need to make the reel interesting and funny so that it engaged your targeted audience.
3: Learn how the Instagram algorithm works:
Instagram users usually get panicked about the switch from a chronological feed. Nevertheless, the common post is seen by 50% more followers of your account than before.
Therefore, you need to forget about learning how you can beat the Instagram algorithm. Six main factors help in determining the person’s interest, timeliness, relationship, frequency, and usage.
The Instagram algorithm aims to surface the best content for each user. You can follow these algorithms and learn How to increase followers on Instagram for free. These are best to use.
Here is a glance of what these factors refer to:
- Interest: The term interest signifies how much Instagram thinks that a person will like the post based on their previous activity.
- Timeliness: How recent the post is.
- Relationship: It accounts for a person who is engaged regularly.
- Frequency: How frequently a boy or girl uses the Instagram app.
- Following: Posts from the accounts that person follows.
- Usage: How much time a person spends on Instagram.
4: Experiment with different content:
Well, Instagram is much more than photos. Over the past few years, the app has introduced many different ways to share content on the platform.
When the user mixes it up with different content types then it is the best way to gain more followers on Instagram as it gives you the chance to reach and join with a broad variety of people.
You need to learn that the Instagram algorithm needs to look at the interest and strives so that it shows people the content types that they interact with most.
But if one person likes and comments on Instagram reels then other posts are likely to see more reels in their Instagram Feed. If some other person interacts more frequently with different posts then they will see the different types of content.
Each type of content contains its advantages. For example, Instagram reels have an edge because they are in the newest content type and the app always pushes new features.
The Instagram reels launch in the year 2020 and now the app has been moved the reels button towards the center position in the menu bar and it made reels appear larger than photo posts on the explorer page.
Instagram TV (IGTV) video gets appear larger than the Explorer page. Since the IGTV videos can be as long as 60 minutes and the type of content is ideal for long-form or video-only. The Instagram stories get disappear after 24 hours but it contains their own benefits too.
Today, 50% of brand believes that Instagram stories are somewhat effective as a part of their social media strategy. Also, if you have a verified account or you have at least 10,000 followers then you can easily add Instagram swipe-up links to stories in order to drive traffic to specific pages. Moreover, you can also make use of text images, photos, videos all in one thematic post.
5: Find your brand voice:
Usually, people don’t follow a business on social media so they can easily see sales pitches. The people started to follow your brand and enjoy your personality and the type of content you create.
You need to ask yourself what your tone should be! Either it should be funny, informative, or playful. Remember that your personality should reflect what you are passionate about. There are most of the Instagram posts create the funny and lovable type of content which users like the most.
Try to think about what topics do you need to address with your Instagram content? Everything that you share on your business account should show off your brand’s personality as well as beliefs.
You need to think of your business account as a person. When designing a personality for the account and creating guidelines so you need to stay consistent always. The branding guideline should need to include notes on tone, style, and values along with your brand colors and fonts.
6: Write great Captions:
There is no doubt that nice photos catch people’s attention and great captions keep it. The captions give you a chance to provide more context or details about the photo or video that you have been sharing. In addition, the keywords in captions can also appear in search results on the app.
The Instagram captions can be up to 2,200 characters and not every caption needs to read like a blog post. You require to change with different lengths. The photos should be pair nicely along with a short caption and while some others benefit from something longer and more reflective.
The common length of the Instagram captions field is on the rise but there are most of the brands that still won’t go anywhere and should have 2,200 character limits. In the year 2020, it was projected to be 405 characters and in the year 2016 is should be around 142 characters.
7: Research Hashtags:
Nowadays, hashtags on every blog seem everywhere on Social media as it is as important as on Instagram. The right hashtags can help in presenting your image to a wide and targeted public and the Instagram users normally don’t see to get hashtag fatigue in the same way they might on other networks.
You can start finding hashtags that would help you to target your audience. There are some free Instagram tools like Display purposes, Auto-hash that help you to find relevant hashtags for your Instagram posts. For example, for Display purposes, you simply need to type in a few words about your image and it will recommend the top hashtags to use.
8: Engage with your audience:
Engagement plays a crucial role in the growth of Instagram and many brands make the mistake of focusing on likes and comments without considering the people behind the metrics.
So, if you are looking How to increase followers on Instagram organically then you need to engage your followers in a conversation. You need to keep in mind that if someone sees your content then it doesn’t mean that they need to currently follow you.
Therefore, if you have a chance to interact with a potential follower then you should take it. Also, every comment is an opportunity to gain with a new follower. So, you need to make sure that you respond to each comment that you receive.
9: Analyze your results:
The best way to figure out how to get more followers on Instagram is to look into what your current fans respond to. Also, you can monitor several Instagram metrics with Instagram insights through third-party analytics.
Try not to get obsessed with your metrics such as likes and comments instead; you need to think about what the metrics tell you.
Suppose, if you are testing new hashtag metrics like new followers then they will tell you more about the value of that hashtag than like from your current followers.
But, if you are experimenting with different posting times, then these impressions can give you an idea of when your content is most likely to be seen. Also, your end goal will determine which metrics matter the most.
10: Define your Target Audience:
You need to ask yourself some questions about who you are trying to reach and these include:
- How old are they?
- Where do they live?
- What do they do for work?
- When and how do they make use of Instagram?
- What are their challenges?
When you answer all these questions then it will surely help you to craft the right kind of Instagram content in order to reach the people on Instagram who are most likely to give you a follow. It will also keep you centered on the requirements of your target viewers. Thus, it can consistently deliver the type of content that makes people keep you following for the long term.
11: Use Keyword for searches:
Before people started following you on Instagram they have to find you. Not a lot of text on Instagram is searchable but there are two fields on Instagram that contribute to search results and that is name and username.
Remember that your username is your Instagram handle and it is also a good idea to make it consistent with the handle you use on other social media networks.
This executes it more comfortable for people to discover you. You can make use of your brand name or a variation of your name that people are likely to use when they search for you.
The Ending words: If you want to steady Instagram growth then you have to give your target audience quality content on regular basis. However, social media is fine for personal accounts, businesses and it needs to be strategic as well.
All these factors will help you in gaining more Instagram followers. In this way, you will be at the top of your social media content strategy. There is no doubt, that it takes time to plan or schedule the posts.
Sometimes managing engagement can be quite challenging as well. While having a good marketing strategy you can challenge every new aspect of your Instagram from scheduling through analytics.
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